This research is initiated by the phenomenon of competitive rivalry between the two giant convenience stores (Alfamart and Indomaret) in Indonesia. Alfamart must strive to improve the patronage intention of its customers so that they do not switch to its main competitor. Indomaret. The purpose of the research was to compare patronage intention and store image between Alfamart and Indo... http://megavitamines.shop/product-category/focus/